PRIVACY POLICY

Last Updated: December 2025

1. Introduction

Evolved Potential ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (www.evolvedpotential.co) or use our services.

Please read this Privacy Policy carefully. By using our website or services, you consent to the practices described in this policy.

2. Information We Collect

2.1 Personal Information You Provide

We collect information you voluntarily provide when you:

  • Fill out contact forms or inquiry forms

  • Sign up for our newsletter or email list

  • Book coaching sessions or purchase services

  • Create an account on our website

  • Submit testimonials or feedback

  • Communicate with us via email or other channels

This information may include:

  • Name

  • Email address

  • Phone number

  • Mailing address

  • Payment information

  • Professional background and goals

  • Any information you share during coaching sessions

2.2 Automatically Collected Information

When you visit our website, we automatically collect certain information, including:

  • IP address

  • Browser type and version

  • Device information

  • Pages visited and time spent on pages

  • Referring website

  • Date and time of visit

  • Click-stream data

2.3 Cookies and Tracking Technologies

We use cookies and similar tracking technologies to:

  • Remember your preferences

  • Understand how you use our website

  • Improve your user experience

  • Analyze website traffic and trends

You can control cookies through your browser settings. However, disabling cookies may limit your ability to use certain features of our website.

2.4 Third-Party Analytics

We use third-party analytics services (such as Google Analytics) to help us understand website usage and improve our services. These services may collect information about your use of our website and other websites.

3. How We Use Your Information

We use your information for the following purposes:

3.1 To Provide Services

  • Deliver coaching sessions and programs

  • Process payments and transactions

  • Communicate with you about your bookings and sessions

  • Provide customer support

3.2 To Communicate

  • Send newsletters and marketing communications (with your consent)

  • Respond to your inquiries and requests

  • Send important updates about our services

  • Notify you of changes to our policies

3.3 To Improve Our Services

  • Analyze website usage and trends

  • Understand user preferences and behavior

  • Develop new programs and offerings

  • Enhance user experience

3.4 For Legal and Safety Purposes

  • Comply with legal obligations

  • Protect our rights and property

  • Prevent fraud and security issues

  • Enforce our Terms and Conditions

4. How We Share Your Information

We respect your privacy and do not sell your personal information to third parties. We may share your information only in the following circumstances:

4.1 With Your Consent

We may share your information when you explicitly give us permission, such as when you authorize us to use your testimonial for marketing purposes.

4.2 Service Providers

We work with trusted third-party service providers who help us operate our business, including:

  • Payment processors (e.g., Stripe, PayPal)

  • Email marketing platforms (e.g., ConvertKit, Mailchimp)

  • Website hosting providers

  • Scheduling platforms (e.g., Calendly)

  • Analytics services (e.g., Google Analytics)

These service providers have access to your information only to perform specific tasks on our behalf and are obligated to protect your information.

4.3 Legal Requirements

We may disclose your information if required by law or if we believe such action is necessary to:

  • Comply with legal processes or government requests

  • Protect our rights, property, or safety

  • Protect the rights, property, or safety of others

  • Investigate fraud or security issues

4.4 Business Transfers

If Evolved Potential is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change and how it affects your information.

5. Data Security

We implement appropriate technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include:

  • Secure socket layer (SSL) encryption for data transmission

  • Secure servers and databases

  • Limited access to personal information

  • Regular security assessments

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

6. Your Data Rights

Depending on your location, you may have certain rights regarding your personal information:

6.1 Access

You have the right to request access to the personal information we hold about you.

6.2 Correction

You have the right to request correction of inaccurate or incomplete information.

6.3 Deletion

You have the right to request deletion of your personal information, subject to certain exceptions (e.g., legal obligations).

6.4 Restriction

You have the right to request restriction of processing your personal information in certain circumstances.

6.5 Portability

You have the right to request a copy of your personal information in a portable format.

6.6 Objection

You have the right to object to certain processing of your personal information.

6.7 Withdraw Consent

If we process your information based on consent, you have the right to withdraw that consent at any time.

To exercise any of these rights, please contact us at [your email].

7. Email Communications and Opt-Out

7.1 Marketing Emails

If you subscribe to our newsletter or email list, you will receive marketing communications from us. You can opt out at any time by:

  • Clicking the "unsubscribe" link in any email

  • Contacting us directly at [your email]

  • Updating your preferences in your account settings

7.2 Transactional Emails

Even if you opt out of marketing emails, we may still send you transactional emails related to your bookings, purchases, or account (e.g., confirmation emails, receipts).

8. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

When we no longer need your information, we will securely delete or anonymize it.

9. Children's Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child, we will take steps to delete that information.

10. International Data Transfers

If you are located outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States or other countries where our service providers operate.

By using our services, you consent to the transfer of your information to countries that may have different data protection laws than your country of residence.

11. Third-Party Links

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices or content of these third parties. We encourage you to review the privacy policies of any third-party sites you visit.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by:

  • Posting the updated policy on our website

  • Updating the "Last Updated" date

  • Sending an email notification (for significant changes)

Your continued use of our services after changes are posted constitutes acceptance of the updated Privacy Policy.

13. California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

13.1 Right to Know

You have the right to request information about the categories and specific pieces of personal information we have collected about you in the past 12 months.

13.2 Right to Delete

You have the right to request deletion of your personal information, subject to certain exceptions.

13.3 Right to Opt-Out

You have the right to opt out of the sale of your personal information. Note: We do not sell personal information.

13.4 Right to Non-Discrimination

We will not discriminate against you for exercising any of your CCPA rights.

To exercise your CCPA rights, contact us at [your email].

14. European Privacy Rights (GDPR)

If you are located in the European Economic Area (EEA), you have additional rights under the General Data Protection Regulation (GDPR):

14.1 Legal Basis for Processing

We process your personal information based on:

  • Your consent

  • Performance of a contract

  • Compliance with legal obligations

  • Our legitimate interests

14.2 Data Protection Officer

For GDPR-related inquiries, you may contact our Data Protection Officer at [your email or DPO contact].

14.3 Right to Lodge a Complaint

You have the right to lodge a complaint with a supervisory authority in your country if you believe your data protection rights have been violated.

15. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact:

Evolved Potential
Megan Flanagan
Email: megan@evolvedpotential.co
Website: www.evolvedpotential.co

We will respond to your inquiry within a reasonable timeframe.

16. Acknowledgment

By using our website or services, you acknowledge that you have read and understood this Privacy Policy and consent to the collection, use, and disclosure of your information as described herein.

END OF PRIVACY POLICY